A local Toronto artist has a unique way of engaging with his community on instagram, while giving his followers a chance at snagging a piece of his art for less than they would have to pay at a gallery. Anser (@ansermysteriousdate) posts a unique piece of art every Friday under the hashtag Affordable Art Friday. What this essentially means for his over 12k followers is that they have a chance to claim a beautiful piece of artwork each week at a lower cost than what most artists would charge at a gallery, assuming they’re the lucky one to send him an email first!
affordable art fridays
Now, why would he do this? Does this diminish the perceived value of his work? In speaking with another local artist, that fear certainly is real. It can also be tricky when an artist is signed to a gallery to distribute art anywhere but there. However, in this instance, I think it’s important to take note of something; these are not finished, gallery-ready pieces on canvas. These are quicker sketches, sometimes on unique materials, and the engagement generated from his posts on instagram each week are unusually high.
When comparing his instagram engagement to other local artists, there are a few things I notice. Firstly, the comments on his work seems to be from people outside of his own social following. Why is this important? The value in a strong social media presence is not just better engagement with your friends – it’s also for reaching new people! This is why often with social media contests you are asked to tag a friend in the comment section to enter. They don’t just want you to see it, they want your friends to see it too! Secondly, it’s easy for supportive friends, family and followers to say “love this!” but to see post after post with people upset that they couldn’t get their hands on a specific piece of art? That kind of demand is hard to drum up! Finally, it’s hard not to think about the valuable insights you can gain by looking at which styles are engaged with the most. How many emails you get for people wanting a specific piece. The feedback it encourages is enormously valuable.
All in all, what I think matters most in this particular case is that sometimes it’s good to get outside of the status quo. We often have a tendency to price ourselves at a certain level, which is great, but being creative and trying to drum up new business however we can get it is important. If you are a creator of content, whether it be art or music or anything else, you should be creating non stop. You need to love what you do and pour every ounce of yourself into it. Not every piece is gallery worthy, or album worthy. But that doesn’t mean that you can’t share that with your community and give them a reason to care about you in return. Maybe giving back just might be what actually gives the greatest returns back to you.
We get asked often about strategies on creating amazing landing pages. Truth be told, there’s no one perfect answer! It depends completely on why you are creating the landing page to begin with, and also what you plan on doing with it once it’s created. Let’s examine reasons why someone would want to create a landing page, and what they may be using the page for once it’s created.
Reasons for creating a landing page:
- You have a special offer or event that you want to provide certain people, and don’t want it listed on your ‘main’ site
- You want to focus on a single product or service and make a page that is more conversion friendly for that product/service
- You want to test different strategies for marketing purposes to see which type of content, imagery, styles convert better
How to market your landing page:
- Advertise on social media to drive awareness and sales for your special offer/event
- Run a SEM (AdWords) campaign to capture the audience searching for your product/service
- Stand on top of a building and yell your landing page domain into the streets for all to hear hoping someone remembers your URL when they’re in front of a computer again
Ok, but seriously, there are two ways that we find are the most productive for advertising a landing page. Social media is very effective if your trying to promote a sale, or an event. That one’s easy. But how should you create a landing page that will be more effective with your SEM strategy? Here’s one super helpful tip and suggestion that will help you take advantage of perhaps the greatest extension available to you in AdWords, the sitelink extension. And even better, you can put this information into practice right away! Instead of a landing page, creating a landing hub.
What’s a landing hub? To us at CTA, a landing hub is simply a sub section of your website focusing on a product/service or even a type of customer, that has multiple links and information tailored to that one specific thing. Before we get into two examples, if you are unfamiliar with what a sitelink extension is you can click here to read up on it! Here are two examples on what we’re talking about.
Example 1. You are a company that offers products and services to businesses. You have, say, 3 products that you focus on, but they each have their own information, pricing, service guarantees etc. so you decide to create a landing page for each one. You could have all of this information on one page, making it very easy to read, navigate, and user friendly, OR, to take advantage of the sitelink extension and having your landing page with a few different links; pricing, FAQ, a contact page, an about the company. Ultimately what this will allow you to do is use the sitelink extension to take up more space on the search engine results page, which we have seen have an incredible influence on our client’s AdWords campaigns.
Example 2. You are a home service company looking for consumers in your area who are looking for your services. In this example, let’s say that you are a painter. You decide that you want to have a very simple page that lets people know about your home painting services. Like the example above, you could very easily have a 1 page landing page for your business, OR, to take advantage of the sitelink extension, you could break out the page into a home page which is about your business and your home painting services, a page on interior painting, a page on exterior painting and a contact us page. That would allow you to take advantage of the sitelink extension and run a much more effective AdWords campaign.
If you have any questions about how to take advantage of the sitelink extension for your business, don’t hesitate to reach out to us and we’d be happy to brainstorm some ideas with you!
Something as simple as a great business card can get you more business. Sounds weird, right? Check the date. No, it’s not the 80s. In a world surrounded by everything digital, we truly believe that a great business card can set you apart. More than just your card though, the philosophy behind why a great business card can set you apart can be applied to other practices, and if done properly, will help grow your business.
A few months ago, when we started handing out our new business cards we saw something we weren’t ready for – people started asking us for additional business cards. From there we saw a higher percentage of first time meetings turned into second meetings. We saw our referral rate go up. And that got us to thinking, when was the last time that someone asked you for additional business cards? If it’s been a while, perhaps it’s time for a redesign and an upgrade. Maybe you should add a second side to your card. Or even a contrast on the card between a matte and gloss finish for a more tactile experience. Whatever the case it’s important to remember that what worked for you years ago should continue to be reinvented.
In keeping with that same idea, how does your website look? When was the last time you updated it? How’s your suit? Or uniform? Or company logo? It’s important to continue to try and put your best foot forward and it’s time to start with the things that can help build a great first impression. So how about you? What do you need to refresh?