Search Engine Optimization (SEO)
Search Engine Optimization
Search Engine Optimization, simply referred to as SEO, is one of two ways that businesses can try to dominate a Google results page. If Google Advertising is like gas for a car, then SEO would be the oil changes and regular maintenance. While you may not see the results of a SEO campaign right away, the long term impact can help you for years to come.
As consumer focus shifts more and more online, as a business, the need to be easily found increases dramatically. There is one company who has risen above the rest, and who’s name has become synonymous with search; Google. When people need a product or service, the thing they do before anything else is they “Google” it. This leads to one big important question: If someone Googled for what your business does today, are you there? Which page do you show up on? If you’re not on that first page you have a very small chance of connecting with that potential customer who is in need of your business. That’s a big problem and that’s where Search Engine Optimization comes into play. Putting you directly in front of your potential customers. While SEO is a long-term plan, it’s important to remember that it isn’t a quick-fix, and can often take many months before you even start seeing results. If you’re still not sure if Search Engine Optimization is right for you, take a look at our blog post, Get The Most Of Your Online Marketing.